In the thriving £15.3B pet luxury market, Rio & Roxy approached us with a mission: to transform cat furniture from functional to fabulous. Over 12 months, we reimagined their product line as designer-worthy statement pieces that blend seamlessly with modern interiors while catering to feline instincts. From sleek, modular cat towers to Instagram-worthy condos, we delivered:
✅ Luxury Product Redesign – Sustainable materials, minimalist aesthetics
✅ E-commerce Website Overhaul – Streamlined UX for premium shoppers
✅ “Paw-sonalized” Social Strategy – Cultivating a community of design-conscious cat lovers.
Premium cat furniture faced perception challenges—consumers saw it as utilitarian rather than investment-worthy. Competing with mass-produced alternatives required shifting the narrative from ‘pet accessory’ to ‘designer home essential.
We bridged heritage and modernity through luxe, gender-neutral packaging and content that highlighted transformative results over trends.
Strategic Solutions:
🔹 Luxury-First Product Design
Modular, customizable towers (interchangeable perches, scratch pads)
Eco-conscious materials – FSC-certified wood, organic hemp ropes
🔹 Aspirational Storytelling
“Cat Interior Design Guides” – How to blend cat furniture with modern décor
UGC Campaign – #RioAndRoxyAtHome featuring influencer cats
🔹 Conversion-Focused Website
AR “Try in Your Space” feature
“Cat Personality Quiz” to recommend perfect products
💰 £380K revenue (exceeding targets by 42%)
📸 12K Instagram followers (86% female, 25-45, urban dwellers)
🛒 35% repeat customers (driven by limited-edition seasonal launches)
🏆 Featured in Wallpaper Magazine’s “Design for Pets” roundup
We positioned products as "long-term investments" – highlighting durability (5-year warranty) and design versatility. (See our Premium Branding Services).
Day in the Life" Reels of cats using the furniture (avg. 9.2% engagement) and interior design tips.
Our Paws & Prestige Framework adapts to luxury pet accessories. (View Case Studies).
By implementing cat personality-based product recommendations, we boosted AOV by 28%. (Learn about our E-commerce Optimization).
Visionary Growth Strategy
Web Design
josefin H. Smith
25 January,2023
6 Month
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