Fortify Skincare, a clinical-grade skincare brand powered by volcanic zeolite, partnered with our agency to redefine their digital identity for today’s science-savvy consumers. Over 8 months, we delivered a complete brand refresh and e-commerce website overhaul—transforming their online presence from generic to luxury-meets-science authority. The new design mirrors their Korean laboratory roots while meeting UK compliance standards, resulting in a 75% increase in conversion rates and £250K in incremental first-quarter sales.
Fortify’s outdated branding failed to communicate their clinical efficacy, while their website struggled to convert their educated, high-income audience. The project required balancing medical credibility with aspirational beauty aesthetics.
✅ Science-Backed Brand Identity
Lab-inspired monogram + mineral color palette
“Volcanic Efficiency” icon system for ingredient benefits
✅ Conversion-Focused Website
Clinic-to-Consumer UX: Prescription-style product filters (skin concern, ingredient)
AR Try-On: Virtual skincare regimen builder
90+ PageSpeed Score: Compressed 4K ingredient demo videos
✅ Content Strategy
Dermatologist video logs (“Why Zeolite Works”)
Interactive ingredient glossary with peer-study citations
We used medical typography (clean san-serifs) with luxe textures (frosted glass effects), mirroring high-end dermatology clinics.
Three pillars: 1) Symptom-first navigation 2) Trust badges (KFDA certifications) 3) One-click regimen bundles.
Our "Science-to-Shelf" framework adapts to medical aesthetics brands—ask for our MediSpa case study.
Our copywriters are trained in Cosmetic Product Safety Reports (CPSR) and MHRA guidelines.
Fortify Website Redesign
Web Development
Fotify Skincare
March, 2022
8 Month
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