VHC Vitamins, a heritage beauty brand since 1943, entrusted our agency to reposition their Keratin Hair Mask for today’s discerning consumers. We delivered a full-spectrum launch—from sleek packaging redesign and science-backed branding to a 12-month digital growth strategy that established this treatment as a must-have for frizz-free, salon-quality hair. Despite a crowded market, our approach drove $250K in first-year sales and grew their Instagram community to 32K engaged followers through visually stunning, education-first content.
Revitalizing a legacy product required modernizing VHC’s aesthetic without alienating loyal customers, while competing against viral TikTok beauty brands with 10X our initial budget.
We bridged heritage and modernity through luxe, gender-neutral packaging and content that highlighted transformative results over trends.
Strategic Solutions:
✅ Luxury Rebrand
Apothecary-inspired bottle with gold accents and tactile matte labels
Since 1943″ heritage stamp paired with clean, clinical claims
✅ Education-First Marketing
“Hair Health 101” video series with trichologists (avg. 8.3% engagement)
User-generated transformations (#MyVHCGlow) featuring diverse hair types
✅ Precision Targeting
Micro-influencer partnerships with curly hair specialists (50K-150K followers)
Amazon SEO domination (“keratin mask for damaged hair” → #1 ranking)
💇 £450K sales (317% above forecast)
📊 42% repeat purchase rate
📲 32K Instagram followers (86% female, 25-45)
We retained VHC’s trust signals ("Since 1943") while elevating visuals—think Aesop meets science lab.
60-second "Wash Day Ritual" tutorials and ingredient breakdown carousels.
Our Timeless to Trendy Framework adapts to any classic product. (View Case Studies).
Our claims are COSMOS-certified copy approved. (Learn about our Regulatory Navigation).
Dynamic VHC Design
Web Design
VHC
January,2023
6 Month
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