Baben Home, a premium sleep solutions brand, partnered with our agency to launch their flagship Oasis White Noise Machine to urban professionals struggling with sleep deprivation. Facing a crowded wellness tech market, we executed a 6-month social media growth plan that delivered exceptional results:
✔ 35% sales growth month-over-month.
✔ 98% increase in customer engagement (likes, comments, shares).
✔ $18,000 in earned media value from premium lifestyle features.
Our strategy positioned Oasis not just as another white noise machine, but as an essential tool for peak performance and luxury self-care.
Launching a $50 sleep device required overcoming price skepticism in a market flooded with $15 alternatives. The brand also lacked visual consistency across platforms, diluting its premium positioning.
We redefined luxury sleep tech through strategic storytelling and precision targeting. Our content didn’t just sell a product—it sold upgraded lifestyles, leveraging Oasis’s sleek design and smart features to command its premium price point.
Strategic Solutions:
✅ Luxury-First Positioning
Highlighted Oasis as a “sleep investment” with ROI framing (productivity gains vs. cost)
Created aspirational bedroom vignettes showcasing customizable colors (9 settings)
✅ Engagement-Focused Content Engine
Viral “Sleep Calculator” quiz (12K shares)
ASMR unboxing videos (3.2K avg. likes)
UGC campaign #MyOasisMoment (42% repost rate)
✅ Micro-Influencer Amplification
Partnered with 18 niche experts (sleep coaches, productivity gurus)
Co-created “Nightstand Tour” posts (avg. 8.7% engagement)
📈 35% sustained sales growth
💬 98% engagement surge
📣 3.5X ROAS on Meta ads
We reframed the narrative from "noise machine" to "sleep investment" - highlighting ROI in productivity gains. (See our Branding Services)
Before/After" sleep routine videos (4.7% engagement rate) and influencer nightstand tours. (Explore our Content Strategy Packages).
Yes we do. We value our customer growth whatever their sizes.
Tracked both quantitative (comments/shares) and qualitative (sentiment analysis). (Learn about our Engagement Analytics).
Oasis: Luxury Sleep Win
Branding & Identity
Baben Home
March,2024
6 Month
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