Plano Paws partnered with our agency to launch HempFlex, a premium hemp-based hip and joint supplement for dogs, in the competitive £150.6B USA pet wellness market. From product design and packaging to launch strategy and ongoing social media management, we delivered a 360° solution that established HempFlex as a trusted choice for discerning pet owners. Over 12 months, our strategic positioning and visually distinctive branding helped Plano Paws secure shelf space in 120+ independent pet stores and build a loyal online community of 18K+ engaged pet parents.
Launching a hemp-based pet product required overcoming regulatory hurdles and consumer skepticism about CBD benefits, while standing out in a crowded market of established joint supplements.
We transformed skepticism into demand through science-backed storytelling and disruptive design that appealed to modern pet parents.
Strategic Solutions:
✅ Trust-First Branding
Clean, clinical packaging with vet-approved seals and benefit-focused hierarchy (glucosamine first, hemp as booster)
“30-Day Wag Guarantee” to reduce purchase anxiety
✅ Educational Launch Campaign
Animated explainer videos debunking hemp myths (avg. 42% engagement)
User-generated content (#HappyHempHounds) featuring real dogs
✅ Omnichannel Distribution Strategy
Designed store-specific POS displays for indie pet shops
Amazon SEO optimization (“hip and joint supplement for dogs” top 3 ranking)
We emphasized its unique chicken-flavored formula and clinical ingredients (MSM, glucosamine) first, positioning hemp as a bonus.
Day 1 vs. Day 30" mobility comparison videos (4.8% engagement) and vet Q&As.
Our Paws & Play Marketing Framework adapts to any pet wellness launch.
Our copywriters are trained in EFSA-compliant claims.
CBD Dog
SEO & Analytics
Plano Paws
25 January,2025
6 Month
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